The handmade soap business has turned into quite an industry. Just a few years ago there was little soap available and not that many people knew about the advantages of handmade soap. Now there are plenty of people making soap. And in many cases potential buyers know the glycerin is still in it. They know it feels nice on the skin too. Following are some soap business ideas for selling more soap.
Get The Soap Right
It almost goes without saying that the soap you make must be of top quality before it goes on sale. It does not have to be fancy, or highly colored or marbled. I wonder if some of the art soap is not less marketable compared to more plain products. After all, if it’s too pretty to use, they may not use it. We surely don’t want that! Which leads to the next idea…
Make Soap For A Particular Person
When making soap, it is best if you really have a particular person in mind for the soap you make. It doesn’t have to be one person, but it should be a type of potential buyer. Here is what I mean. As already suggested, not everyone wants art bars of soap. Not everyone would want goat milk soap. Some don’t even know what vegan means, much less are they looking for vegan soap. See what I mean? Target your soap batches toward people who are looking for something in particular. That gives you a better chance of moving some soap…
Go Where The Buyers Are
The easiest way to make some sales is to go where the buyers are. That sounds obvious, but it might be overlooked. Often buyers are at some kind of event.
Later I will reveal what happens when you get some buyers. But, just remember, if you can get where the buyers are, then your chances of making sales are high. If you want to sell soap on the Internet, the same principle applies. You have to get your offer in front of some buyers. And you then have to get their attention.
Cost Really Doesn’t Matter
That’s a little bit of an exaggeration, but not much.
How much does it cost to make a bar of soap? Once you know, you will see what you save by cutting bar size. Many people make these little bitty bars of soap. I suppose they do it to cut cost. I don’t know any other reason for it. Make a nice size bar of soap and get a competitive advantage over folks who don’t know how little they save by making those tiny bars.
The Key To Soap Selling Success
Here’s the real key to the soap business. Soap melts and runs down the drain. That’s it. As I mentioned earlier, here’s what happens once you get some buyers. They will buy more if they like what they got from you. Those repeat sales make it happen. The whole key to building a business is right there. It’s how to get repeat business. The funny thing is, that’s really quite simple to do.
If you get your soap products right, and get some customers, the soap business can turn into quite a good part-time business. With the right soap business ideas, you can make money mostly from home, and have a lot of fun at the same time.